Who Has the Most Followers on Instagram in 2025?
From Ronaldo to Selena to Instagram itself, here are the most followed accounts on Instagram in 2025—and what makes their content so magnetic.
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From athletes to movie stars to brands, these are the most followed Instagram accounts in 2025.
As of 2025, Instagram has over 2 billion monthly active users, making it the third most popular social media platform globally.
The most followed accounts include some of the biggest names in sports, entertainment, and top Instagram influencers, and, of course, Instagram itself.
Below, you’ll find the latest data on the most followed accounts on Instagram.
The Top 10 Most Followed Instagram Accounts of 2025
- @instagram - 687 million followers
- @cristiano - 652 million followers
- @leomessi - 505 million followers
- @selenagomez - 421 million followers
- @therock - 394 million followers
- @kyliejenner - 393 million followers
- @arianagrande - 376 million followers
- @kimkardashian - 357 million followers
- @beyonce - 311 million followers
- @khloekardashian - 303 million followers
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Sign Up Now1. Instagram (687 million followers)
The most followed account on Instagram is not a person; it's the official Instagram account. That makes sense. It’s usually one of the first profiles the app recommends when you sign up.
The account is also where Instagram shares what’s happening on the platform. You’ll see product updates, new features, and content from creators. Many marketers and creators follow it to stay current, especially when something new comes out.
You’ll also see things like Reels made by users, social campaigns, and clips from the Close Friends Only podcast, where creators and celebrities, including top Instagram influencers, talk about everything from friendships to social media.
2. Cristiano Ronaldo (652 million followers)
Cristiano Ronaldo is the person most followed on Instagram.
He mostly posts a mix of training photos, match highlights, brand deals, and the occasional photo with his family. His account isn’t very personal but doesn’t need to be. People follow him because he’s… well… Ronaldo.
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Sign Up Now3. Lionel Messi (505 million followers)
Lionel Mess is the second most followed person on Instagram, and yes, he is also a footballer. Instagram clearly has a type.
Messi doesn’t post much. When he does, it’s usually a team photo, something with his family, or a brand collaboration.
His feels personal compared to some of the more curated accounts on this list. It doesn’t look like a marketing team is running the page. It looks like him. Just Messi.
4. Selena Gomez (421 million followers)
Selena is one of the only people on this list who could disappear for a month and still gain followers. She’s been one of the most followed women on Instagram for years, partly because she’s famous and partly because her account actually feels human.
You'll find selfies, Rare Beauty promos, and behind-the-scenes shots from her acting and music projects on her account. She also shares posts about mental health and her work with the Rare Beauty Impact Fund.
5. Dwayne “The Rock” Johnson (394 million followers)
Dwayne ‘The Rock’ Johnson is a former wrestler and Instagram's most followed male actor.
On his account, he posts short videos about discipline, answers fan questions, and shares updates on film projects and his men’s care brand, Papatui.
He also posts the occasional fun, random moment, like a video of him trying to solve a Rubik’s Cube.
6. Kylie Jenner (393 million followers)
Kylie Jenner is a reality TV star and the founder of Kylie Cosmetics.
Her Instagram feed is strictly business. She posts product launches, Sprinter drink promos, and photos from Khy campaigns. There’s also a rare glimpse into her personal life, like vacation carousels or photos with her kids.
Her posts feel like old-school Instagram: highly curated and not very relatable. It’s not the kind of content that usually goes viral anymore, but as she says herself in this post, she's the “original baddie.”
7. Ariana Grande (376 million followers)
Ariana Grande's feed has a dreamy aesthetic, just like her brand. Her recent posts focus on current projects, like her Eternal Sunshine album, behind-the-scenes shots from filming Wicked, and ads for her beauty brand, r.e.m. beauty.
She also shares the occasional personal post, like a short studio clip or a crown fitting.
For Ariana’s fan base, her account is part update, part aesthetic.
8. Kim Kardashian (357 million followers)
Kim Kardashian's Instagram is part business, part family album. She shares SKIMS promos, store openings, and BTS fittings mixed in with birthday tributes, throwback vacation photos, and proud mom moments.
Like her sister Kylie, her account feels very curated. But what’s even more impressive than the follower count is how she’s managed to stay in the spotlight since Keeping Up with the Kardashians first aired in 2007.
9. Beyonce (311 million followers)
Beyonce’s feed comprises brand launches like Cécred (her haircare line) and Cé Lumière (her perfume), along with tour announcements, fashion campaigns, and the occasional personal post.
Despite being one of the most recognizable people in the world, she keeps things pretty private.
10. Khloe Kardashian (303 million followers)
Khloé Kardashian is the third Kardashian to make it onto Instagram’s most-followed list.
Her feed is a mix of brand work and personal posts. What stands out is her openness, especially compared to her sisters on this list. She shares long captions about her kids, writes about growth and gratitude, or finds joy in small things like clouds, or as she calls them, "Khlouds."
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Who Is The Most Followed Account On Instagram?
The most followed account on Instagram, be it a company or person, is Instagram.
Who Is The Most Followed Person On Instagram?
Cristiano Ronaldo is not only the most followed celebrity on Instagram, he’s also one of the most followed celebrities across all social media platforms.
The accounts on this list have a few things in common. Most belong to people who became famous through music, sports, or television. One is known for building a major business. And somehow, three of them are Kardashians. Whatever they’re doing, it’s clearly working.
But these accounts aren’t just popular because of who runs them. They work because many things come together: the strategy, the visuals, and even the music. Sound plays a bigger role in retention than most people think, and having the right tools makes all the difference.
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