The Impact Of Music On Ad Performance: Best Practices For Music In Video Ads

Imagine watching a video ad - the visuals are captivating, the message is clear, and the music is engaging. The ad relates with you by evoking emotions, making it more memorable and increasing the chances of the target audience taking the desired action. At ProTunes, we believe that music has the power to boost video ads from just visuals to an unforgettable experience that fascinates audiences.

It is more than an aesthetic element; music for video ads is something that influences audience perception and reaction. You can get the most out of your ads by carefully using music that aligns with your brand, fascinates your audience, and clearly describes your message. In this article, we’ll explore how video ad music influences performance and how you can make the most of it.

The Role Of Music In Advertising

Music plays an important role in advertising, and its influence should not be overlooked. It can help you build an emotional connection with your audience, reaffirm your brand identity, and increase engagement. Music for video ad engagement is essential in today's digital market.

With so many ads seeking attention, you must do everything possible to make yours stand out. You can create a more effective and memorable advertising experience by selecting the appropriate music for video ads. However, to choose the right track, you must first know how music impacts ad performance.

How Music In Video Ads Can Impact Ad Performance

You can improve ad effectiveness and make an impact on audiences by using music in video ads. Recent statistics show that around 80% of ads on YouTube contain music. Some of the many ways music can impact ad performance include: 

1. Create Emotional Engagement

You can connect with your audience and provoke their emotions using music. Selecting background music that appeals to your target market can also help you get them to take the desired action. For instance, you can use a cosy fireplace guitar track to give your ads a warm and calm feel.

2. Recognition Of Your Brand

Music can serve as an effective branding tool, helping to build recognition and relationships with your customers. You can establish a sound identity that distinguishes you from your competitors by using unique and consistent music throughout the ads you run. For example, take the famous McDonald's jingle, which is easily identifiable, and whenever someone hears it, they automatically think of the brand.

3. Improves Storytelling

Music can boost the storytelling in your advertisements by adding a layer of immersiveness that captures user attention. Choose music that compliments your message to create a more engaging and memorable ad experience. For example, a dramatic soundtrack can heighten the drama and suspense in your ad, while a playful song can add humour and lightheartedness.

4. Clearly Explain Your Key Message

Music can allow you to clearly express your unique selling points (USPs) by setting a tone and an atmosphere that reinforces them. You can make a more persuasive and successful ad by using relevant music to your message. For example, a serious and sorrowful melody can highlight the significance of a societal issue, while a cheerful and lively tune can show the advantages of a new product.

Three Key Best Practices For Music In Video Ads

When it comes to making video advertisements that work, music is essential. Now that you’re aware of how music can impact the performance of a video ad, let’s look at some of the best practices for ad music you can follow to get the desired results. These include: 

• Match Music With Your Brand Voice

Your music should convey your brand's personality and tone, known as your brand voice. You can create a consistent and identifiable brand identity by selecting music that complements your brand voice. Picking the right music for video ads is crucial; for example, you can choose vibrant and energizing music to match your brand's fun and enjoyable vibe.

• Use High-Quality Tracks

High-quality tracks can help you ensure your music sounds professional and immersive. However, finding such a track can be a bit challenging. If you’re looking for such music for ads, visit ProTunes.

Here, you can find the perfect tracks in seconds. All you have to do is upload a video or an image or write out what you want. Our amazing AI search takes care of the rest, delivering inspiring music for video ads that meet and exceed your expectations.

• Keep In Mind Your Targeted Audience

Your target demographic should be your top priority when selecting music for video ads. You can create a more captivating and successful advertising experience by selecting music that appeals to your target demographic. For instance, you can choose music well-liked by young adults if that is your target audience.

Conclusion

Music for video ads is an effective weapon that can improve your ad performance and create a lasting impact on your viewers. You can create engaging, memorable ad experiences by understanding the importance of music in making compelling ads and following best practices. 

Remember to match music to your brand voice, use licensed tracks, consider your target audience, keep things balanced, and link music with storytelling. This allows you to use the full potential of music for video ads and elevate your ad game to new heights. But, when choosing music for your ads, don’t settle for the ordinary.

Use ProTunes! It has an extensive range of tracks you can use for your ads. You can even use its AI-powered search feature to eliminate the guesswork and find relevant tracks within seconds. Start today with ProTunes One, and let the power of music convert your video ads into remarkable experiences.