A Guide To Attracting Small Influencer Brand Deals

The influencer market is huge, and small influencer brand deals are taking over, hitting a jaw-dropping $104.2 billion. With 50 million professional content creators and 162 million small creators. But with so much competition out there, how can a small content creator stand out and attract brand deals?

It sounds tough, but it's an opportunity-rich job. The good news is there's room for everyone to shine. Brand deals are no longer exclusive to mega influencers with millions of followers. Even a smaller content creator can find themselves partnering with brands that align with their vibes. You can start as a small creator, from posting for fun to collaborating with high-paying brands.

You need a clear roadmap, goals, persistence, and personality. Attracting brand deals, sponsors, and PRs is 100% achievable, so let's break it down step by step and add a little flair along the way!

The Growing Power Of Small Creators

Small creators are becoming progressively more essential to brands' marketing strategies. In 2024, two out of three brands plan to expand their creator partnerships. They even hire small creators as full-time employees. But how can you stand out and secure your place in this growing wave of brand collaborations?

It's natural to think of a question like this, but micro-influencers with super-engaging followers are hot in the market. Brands now know that these creators can connect more personally with their audience, which always leads to higher engagement and loyalty. Plus, giving small influencers brand deals is also very cost-effective for brands.

Influencer Marketing For Niche Creators

Niche creators have a powerful advantage in influencer marketing, and that advantage is specificity. Whether you're into eco-friendly beauty products, vintage gaming, or gluten-free baking, a niche helps you attract followers with highly specific interests and needs.

Brands in these niches seek creators who can reach highly targeted audiences, making niche creators ideal partners for specialised campaigns. To make the most of this:

• Focus on establishing yourself as an expert in your niche.
• Regularly engaging with your community.
• Create high-quality, informative content that demonstrates your expertise.

When you position yourself as a go-to resource in your area, brands in your niche will likely start seeing you as an ideal collaborator because you'll have greater perceived competence than others. When it comes to influencer marketing for niche creators, knowing your worth is very important when you want to sell your service.

Micro-influencers are redefining brand partnerships; unlike mega-influencers, whose massive followings can feel out of reach to the average consumer, micro-influencers have a closer, more personal relationship with their followers. This results in a higher engagement rate, and brands benefit from this authentic engagement.

You can also follow up with brands without being annoyed if you don't hear back. Brands get thousands of pitches every day, so your follow-up can remind them about yours without seeming pushy.

How To Get Brand Deals With A Small Audience?

First, you should know that a nano influencer is a creator with less than 15,000 followers. You must have a polished, professional, and appealing online presence to get brand deals with a small audience. Here are a few basics that you can start from:

1. Create An Irresistible Bio

Your bio is a virtual handshake. Keep it short, sweet, and clear. For example, use a simple headline like "Tech Reviewer & Coffee Lover." in the headline, use relevant keywords to your niche, as it can help brands find you.

2. Create Constant Branding

We all know consistency is the key; you can start by creating an aesthetic colour palette, theme, or style across your social media channels. Keep in mind that you do not need a high-end graphic design degree. Just keep it simple; pick a few colours and fonts you love and stick with them.

3. Create Quality Content

Focus on creating clear, high-quality photos and videos. You also need to ensure that you have relevant and appealing music in your content, as it can help attract and retain viewers.

One of the most important things to remember about content creation is that it's not about fancy equipment or an expensive camera. You must use good lighting, show your personality, and try different content styles to see what resonates with your followers. In addition, some of the key tips for small influencers working with brands include:

• Using platform-specific SEO tactics to create more discoverable content.
• Researching brands that align with you and your content.
• Looking for smaller brands that are likely to work with micro-influencers.
• Signing up for a partnership platform with a marketplace.
• Networking with others on online communities.
• Creating a media kit that shows your strength.
• Using affiliate marketing programs to increase clients.
• Reaching out to brands that you already use.
• Using your audience for testimonials or reviews.

The Three P's You Need For Getting Small Influencer Brand Deals

Patience, persistence, and personality, if you have these three P's, small influencer brand deals are no longer a dream. The road to brand deals as a small creator may take some time, but persistence pays off.

You may not land your dream brand on the first attempt, but with each new collaboration, you build a portfolio that grows your credibility and opens doors to bigger deals down the line. Remember, it's your personality that will attract the right brands.

Show up as your authentic self, focus on connecting with your audience, and enjoy the creative process. Some of the many things you can do to maintain persistence when working with brands include:

• Prioritising Results - You need to help brands achieve their campaign KPIs so they can commit to a long-term relationship with you.
• Sending Post-campaign Reports - Sharing the results of your influencer marketing campaign is given. However, when you do this, you must emphasise key metrics highlighting your achievements.
• Keeping Your Relationship Healthy - Pitching fresh ideas to brands based on your audience's interests and needs is essential, and you can also ask the brands about their new campaigns and strategies to keep your efforts aligned with their objectives.

Conclusion

The world of brand deals for small influencers is more accessible than ever, and your unique voice makes you stand out in this fast-growing market. Remember, it's not always about having the largest follower count; it's about having genuine connections, consistent engagement, and authentic content that resonates with your audience.

As a small influencer, you have the power to cultivate trust and inspire loyalty, qualities that brands deeply value. By aligning with brands that fit your personality and interests, staying true to your message, and bringing your creativity to each collaboration, you can easily secure small influencer brand deals.

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